When you start your adsense program, a lot of people do it in the “I have this, and I want that there” kind of frame of mind, which can work. But as we all know the best way to have something succeed for you is to have a plan, and stick to it. The same applies to adsense campaigns too – you should structure your campaign so that it carries the greatest weight for the specific reason you have the campaign itself. Google and other search engines look for those campaigns that best reflect what the content is, and what the context is.

Essentially, if your campaign is for “baby shower curtains” then just calling your campaign “baby” won’t do a whole lot for your campaign, whereas if the full title for your Adsense campaign is “baby shower curtains” then this little Adsense secret will pull your ads to the top of the pile on Adsense for similar sites.

Adsense secrets don’t have to be mind-blowingly difficult. Something as simple as the background color of your ad can have a telling effect on what results and placements you see from your campaign. Try lightening and darkening the colors on a weekly basis to see what difference in results you get, you’ll be surprised at just how much a difference this can make.

Using Google’s own site exclusion tool helps you keep control over exactly where your ads may appear, and this too can have an enormous effect on your results from your Adsense campaign. Simply being allowed to run your ads on non-competing sites, or excluding sites that don’t cover the same topic’s as your own will instantly give you greater depth to the market you want to advertise in, and so will increase your returns exponentially.

Another one of Adsense secrets is that the format itself of the ad can completely change the results that you gain from your ad – a simple text ad with the right content may get you some results, but a Flash ad shown on the same page will probably get even more click-thru’s than your plain text ad, so be aware of the possibilities, and use the little Adsense secrets to their best.

Adsense optimization involves placing Adsense in the best possible position on your site and using the most effective color scheme so as to generate the most number of clicks from your visitors.

Adsense optimization however goes far beyond simply slapping some ad blocks on your page. It is also very much about your website content. If your content provides absolutely everything that visitor needs, is he or she likely to click an ad? In most cases the answer would be no.

This by no means tells you that the best way to write content is to leave gaping holes in it. Your visitors will not like this and may not return. However it can be worthwhile to not give your visitors EVERYTHING about a particular topic. If you leave them wanting more then they are likely to click Adsense ads to find further information. There is nothing unethical about this and in all reality, it is impossible for one person to cover all aspects of a topic in a single article anyway.

Adsense optimization needs to be tested through the use of channels. Channels can be set in your Adsense account and allow you to track every single ad unit separately. This is vital if you have multiple ad units on a site, which most people do.

By optimizing your Adsense placement, format and colors, you will no doubt increase the CTR and hence your Adsense earnings.