When you start your adsense program, a lot of people do it in the “I have this, and I want that there” kind of frame of mind, which can work. But as we all know the best way to have something succeed for you is to have a plan, and stick to it. The same applies to adsense campaigns too – you should structure your campaign so that it carries the greatest weight for the specific reason you have the campaign itself. Google and other search engines look for those campaigns that best reflect what the content is, and what the context is.

Essentially, if your campaign is for “baby shower curtains” then just calling your campaign “baby” won’t do a whole lot for your campaign, whereas if the full title for your Adsense campaign is “baby shower curtains” then this little Adsense secret will pull your ads to the top of the pile on Adsense for similar sites.

Adsense secrets don’t have to be mind-blowingly difficult. Something as simple as the background color of your ad can have a telling effect on what results and placements you see from your campaign. Try lightening and darkening the colors on a weekly basis to see what difference in results you get, you’ll be surprised at just how much a difference this can make.

Using Google’s own site exclusion tool helps you keep control over exactly where your ads may appear, and this too can have an enormous effect on your results from your Adsense campaign. Simply being allowed to run your ads on non-competing sites, or excluding sites that don’t cover the same topic’s as your own will instantly give you greater depth to the market you want to advertise in, and so will increase your returns exponentially.

Another one of Adsense secrets is that the format itself of the ad can completely change the results that you gain from your ad – a simple text ad with the right content may get you some results, but a Flash ad shown on the same page will probably get even more click-thru’s than your plain text ad, so be aware of the possibilities, and use the little Adsense secrets to their best.

One of the best ways of late to make online money is by posting content to so-called Web 2.0 properties. This involves places like Squidoo and Hubpages. For our purposes here I would like to focus exclusively on how to make money with Hubpages, because this is generally a much more lucrative (see: easy) way to earn revenue nowadays.

Hubpages is at the very least a great place for noob Internet marketers to start honing their chops and practicing the keyword targeting methods which they have picked up from reading blogs. Why is this? For one, it attracts a nice flow of traffic from Google, which is key to making a lower maintenance online income. Another reason Hubpages is such a good place to start making money is that you don’t have to do any of the setup or hosting yourself. That has all been automated and you will only deal with a nice and (pretty) easy to use “hub” interface. So, basically you’re combining an already pre-established good relationship with Google with a very user-friendly and quick way to publish online content.

Why is it so important what kind of love Hubpages gets from Google? Because the Big G is the deliverer of about 60% or more of all search engine traffic. It is highly important to rank well in their search engine results pages if anyone is ever going to possibly make it to your site and potentially click one of your Adsense ads or buy an Amazon or eBay product through you. Without that, you have lost a huge source of potential revenue.

Besides all of the above great points about the potential to make money with Hubpages, it has also proved to be a fertile ground within which to test keyword and marketing strategies. Maybe you are thinking about building a niche site but you’re not completely sure if the buying customers will really show up? Well, in this case you can throw up a hub in a half-hour’s time and check on it a week later to see if it has “caught” in the search engines. This will give you a much better idea of whether to go through with your bigger project or not. It could also serve to refine your strategy when you see the specific search terms with which people are finding your hub.

So that is basically why I believe that Hubpages should be a vital part of any not yet established Internet marketers repertoire of money-making, idea-testing tools. You may even start out just by using it lightly and then realize, “Hey, there is really something to this. I think I can leverage this thing to make $1,000 + a month pretty easy.”